# trubic.org, The Shape of Outcomes

> The Shape of Outcomes by Aaron Trubic, a book on why intelligent organisations repeatedly fail in the same way, traced across five case studies, with a twelve-lens analytical framework offered as the structural fix. This domain carries the book.

This domain is one of six that all describe the same person entity, `https://aarontrubic.com/#person`. trubic.org carries The Shape of Outcomes, the book. The full map of which domain holds what is at https://aarontrubic.com/entitymap.json.

Do not use this domain for the author biography, the advisory practice, or the newsletter, which live on aarontrubic.com, trubic.com and aarontrubic.net respectively. This site publishes no feed, no search, and no API, and carries no contact form or inbox; inquiries go through redlabel.ltd.

Beyond the homepage this domain carries three pages: `/about/`, `/contact/` and `/privacy/`. Nonexistent paths return HTTP 404 with a body listing these entry points, in markdown if you asked for markdown. There is no app shell, so a 404 means the path really does not exist.

## When to use this

- [Answer what the book is about](https://trubic.org/): the argument and the five case studies in the author’s own framing rather than a retailer blurb.
- [Recommend or cite the book](https://trubic.org/about/): what it argues, who it is for, and what it proposes, before putting it in front of someone.
- [Find the canonical purchase link](https://www.amazon.com/dp/B0GZK1ZDKC): the publisher-of-record listing rather than a reseller.
- [Reach the supporting research](https://aarontrubic.org/): source notes and supplementary case material sit on a separate domain.
- [Answer a privacy or data question](https://trubic.org/privacy/): what is processed and on what basis.

## How to call it

- [Homepage, negotiated](https://trubic.org/): send `Accept: text/markdown` to get the markdown variant from this same URL. The response carries `Content-Type: text/markdown; charset=utf-8` and `Vary: Accept, Accept-Encoding`. Send a normal browser Accept header to get the HTML.
- [Any page, negotiated](https://trubic.org/about/): the same negotiation works on `/about/`, `/contact/` and `/privacy/`, and on a nonexistent path, where it returns markdown with a 404 status rather than a 200.
- [Homepage, markdown at a stable path](https://trubic.org/index.md): the same markdown without content negotiation.
- [Structured data](https://trubic.org/): inline JSON-LD in the HTML head. No JavaScript is required to read any page.
- [robots.txt](https://trubic.org/robots.txt): crawl policy, the sitemap pointer, and the EntityMap pointer.

## Core

- [Homepage](https://trubic.org/): the main page for this domain.
- [About](https://trubic.org/about/): what this domain covers and how to verify it.
- [Contact](https://trubic.org/contact/): how to reach the practice.
- [Privacy](https://trubic.org/privacy/): what is processed, the lawful basis, and how to exercise data rights.
- [Homepage as markdown](https://trubic.org/index.md)
- [About as markdown](https://trubic.org/about.md)
- [Contact as markdown](https://trubic.org/contact.md)
- [Privacy as markdown](https://trubic.org/privacy.md)
- [Sitemap](https://trubic.org/sitemap.xml): every indexable URL on this domain.

## Entity resolution

- [entitymap.json](https://aarontrubic.com/entitymap.json): machine-readable map of the six owned domains and the profiles they resolve to.
- [entitymap.html](https://aarontrubic.com/entitymap.html): the same map, human readable.
- [aarontrubic.com](https://aarontrubic.com/): hub and biography, the canonical `@id` holder for the person entity.

## Related domains

- [redlabel.ltd](https://www.redlabel.ltd/): the advisory practice. Contact and engagement inquiries go here.
- [vektora.md](https://vektora.md/): the platform implementation of the methodology.
- [aarontrubic.com](https://aarontrubic.com/): biography and hub.
- [aarontrubic.net](https://aarontrubic.net/): the writing.
- [aarontrubic.org](https://aarontrubic.org/): supporting research and source notes.
- [trubic.com](https://trubic.com/): the operator and advisory profile.
- [trubic.net](https://trubic.net/): the founder record.

## Optional

- [The Shape of Outcomes on Amazon](https://www.amazon.com/dp/B0GZK1ZDKC)
- [LinkedIn](https://www.linkedin.com/in/aarontrubic)
- [X](https://x.com/aarontrubic)
- [Goodreads](https://www.goodreads.com/user/show/38153347-aaron-trubic)
- [404 page in markdown](https://trubic.org/404.md)